宁波市服装业对外贸易发展策略研究毕业论文.docVIP

毕业论文 （20_ _届） 宁波市服装业对外贸易发展策略研究 摘 要 本文在介绍宁波市服装业对外贸易发展现状的基础上，运用SWOT法分析了宁波市服装业在国际竞争中拥有的优势、劣势、机遇和挑战，其中，优势主要有生产要素优势关键词：服装业；；；Abstract This thesis introduces the current development of garment industry for foreign trade in Ningbo. And using SWOT method to analyze the strengths, weaknesses, opportunities and challenges of garment industry in the international competition on the basis of this analysis, which are mainly, advantage factors are production superiority, the industrial cluster mature and more correlation industry; Disadvantages are the low science and technology, the downturn of external demand, and the development consciousness for clothing brand is not strong; Opportunities are the quotas elimination of textiles foreign trade and the export tax rebate rate is higher; The foreign trade challenges are facing more non-tariff barriers, the rise of costs and raw material prices in case of RMB appreciation bring. Then, with Youngor Group as an example to expound the successful experience and methods in the development of foreign trade in the garment industry, drawing some useful revelation of Ningbos garment industry. Finally, this paper proposes suggestions to promote the development of foreign trade of Ningbos garment industry, that the government should play a role as services and regulating function, strengthen the guidance of the industry associations and enterprise itself should promote ascending trade competitiveness, but also the government should vigorously implementing brand strategy. Keywords: Garment industry;Foreign trade;Competitive force;Challenge 目 录1 宁波市服装业对外贸易发展的成就与问题 1 1.1 宁波市服装业对外贸易发展的成就 1 1.1.1 出口贸易规模持续增长 1 1.1.2 出口市场趋于多元化 1 1.1.3 贸易方式具有灵活性 2 1.2 宁波市服装业对外贸易发展的不足 2 1.2.1 产品附加值较低 3 1.2.2 产业结构不够合理 3 1.2.3 品牌建设薄弱 3 1.2.4 出口企业国际营销水平低 4 2 宁波市服装业的SWOT分析 5 2.1 宁波市服装业在国际竞争中拥有的优势 5 2.1.1 生产要素优势 5 2.1.2 产业集群成熟 5 2.1.3 相关与支持性产业多 6 2.2 宁波市服装业在国际竞争中存在的劣势 6 2.2.1 产品科技含量低 6 2.2.2 外部需求低迷 6 2.2.3 服装品牌开发意识不强 7 2.3 目前宁波市服装业对外贸易发展存在的机遇 7 2.3.1 配额全面取消 7 2.3.2 出口