浙江省纺织品出口市场格局与策略研究毕业论文.docVIP

毕业论文 （20_ _届） 浙江省纺织品出口市场格局与策略研究 摘 要 纺织业是浙江工业发展汇总的支柱产业，是出口创汇的最高行业。但随着国际市场需求的不断改变，国内生产成本的上升，面临发达国家的贸易壁垒，浙江纺织品存在产品技术含量低、传统市场出口集中度高、企业间的贸易竞争、产业结构不合理的问题，很多以劳动密集型生产为主的纺织企业举步维艰。浙江纺织品出口急待开拓多元化市场，改变当前过于依赖主要几个国家地区的现状，提高防御风险的能力。 本文在当前浙江纺织品出口国际市场格局分析的基础上，探讨影响浙江纺织品出口国际市场格局的因素。并以绍兴纺织品出口为例，从企业自身、技术升级、产业结构等方面来反映浙江省纺织品出口在开拓国际市场上遇到的困难。最后，提出了实现浙江省纺织品出口市场多元化的解决方案和相关策略。 关键词：纺织品出口；出口现状；市场格局；对策建议 Abstract Textile is the pillar industry in Zhejiang industrial development, and gets the highest export revenues among all the industries. But as the international market demand changes, domestic production costs rise, facing developed countries trade barriers, there are several problems existed in Zhejiang textile industry: low textile product technical content, high export concentration in traditional market, trade competition between enterprises, unreasonable industrial structure. Many labor-intensive production textile corporations are in trouble. There is an urgent and continuing need for tapping the market potential extensively around the world, changing the current situation that export mainly relays on seldom countries and regions, improving the capability of crises defending. This paper is based on the current Zhejiang textile exports international market pattern analysis to study the factors affected on international market structure of Zhejiang textile exports. We take Shaoxing textile products export as an example, exploring from the enterprise itself, upgrade technology and industrial structure to reflect the difficulties of developing Zhejiang textile export marker. Finally, propose solutions and related strategies for Zhejiang textile export market diversification. Keywords: Textile products export; Current export situation; Market structure; Related strategies 目 录 1 浙江纺织品出口现状概况 1 1.1 浙江省纺织品出口的现状 1 1.2 浙江省纺织品出口企业特点 2 1.2.1 以中小型非国有企业为主 2 1.2.2 区域集中相当明显 3 1.2.3 市场组织程度相当高 3 2 浙江纺织品出口市场格局 4 2.1 亚洲、欧洲和北美洲是浙江纺织品传统出口市场 4 2.2 对欧盟、美国、日本和香港地区传统市场出口集中度高 5 2.3 出口市场层次分明 6 2.3.1 对第1层次出口规