全球化背景下的政府公关与国家形象塑造.pdfVIP

2008 I Abstract In the age of globalization, hard power plays a less important role while soft power plays a more important role. As a main constituent of soft power, national image has increasingly been attached great importance. Each country has to face the difficulty of building a good national image. In the international community, due to a government’s legitimacy and authority, government can exert the soverngty on behalf of the nation. Therefor, governmental public relations embraces an exclusive advantage in building the national image. Under globalization, governmental public relations is an effective way to build national image. At the same time, national image has am impact on governmental public relations. Globalization strengthenes ties among countries, changes international strcture and makes international relation