16从媒介素养的视野考察大众传媒与农村发展.docVIP

从媒介素养的视野考察大众传媒与农村发展 Exploring the mass midea and rural development in the view of Media Literacy 华南师范大学教信学院传播系 师卫娟 [摘要] 大众传媒在促进农村发展中可以发挥其独特的价值，然而农村传媒生态却出现了严重失衡，农民在传媒舞台上属于弱势阶层。因此，对农村受众进行媒介素养教育无论对个人、还是对农村发展都具有重要的意义。 [关键词] 媒介素养; 大众传媒; 农村发展 [Abstract] Mass media can play an important role in promoting rural development.However,rural media ecosystem loses its balance seriously and peasants belong to Disadvantaged Social stratum on the media stage.Therefore, for both individuals and rural development,it will be significant for peasants to receive media literacy education. [Key words] media liter