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维普资讯
维普资讯
②
AXEBRAND
UNIVERSALoIL
M E D lC A L
0il.Attheentranceofthefourthfloor
thereisastatueofLKF’sfounder.Leung
YunCheefb.1900.Shunde.China—
d.1971,Singapore).Histhirdson,Leong
HengKeng,istoday theownerofthis
time.honoredbuilding.
BesidesLKF theLeongfamilyhas
IL
alsomadeinvestmentinvariousfields
includinghotels,tourism,tradingand
housing.LeongHengKengalwayscon—
tributestheseachievementstotheM iddle
Pathapproachhehasbeeninsistingtoin
hislife.
Leongsaid, ‘T‘heprincipleof
M iddlePathgovernshow Ithinkand
treatwith otherpeople.Ialso suggest
mybrothersandmyfamilytoinsistto
it.Idon’taskfortoomuchinmylife.
Greatmansions,luxurycars,andpres—
tigiouscommoditiesarenotnecessary household,useddailytocutwood.Every distinguishedinhisWestern suit.and
ofracomfortablelife.’’ householdhadanaxe,andtheysaw it impressedbuyerswithhispresentatiOn.
every day.Eventoday,peopleinmany Thebusinessflourishedgreatly in
EarlyHistory developingcountriesinAfricaandAsia the1960s,whenSingaporeanandMalay-
ThestoryoftheLeungKaiFook usefirewoodofrtheircooking,andan sianpilgrimsstartedusingAxeBrandoi1
MedicalCompanystartedabout80years axelogoprovokeslnstantrecognition. ontheirannualhajpilgrimagetoMecca,
ago.LeungYunChee,asayoungman Thetaglinehecameupwith.“Therapy SaudiArabia.Thepilgrimsused theoil
inhistwenties,travelled from Shunde, inabottle’’furthersumsuptheAxe torelieveheadaches.giddinessandother
China,toSingaporeinthe1920s.Leung Brand’svalu
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