陕西邮政商旅服务项目开发研究.pdf

Subject: Study on the Project Development of Tourism Business in ShaanxiPost Specialty: MasterofBusinessAdministration(MBA) Name : CaoChaofeng (Signature) Supervisor: LiuChunguang (Signature) ABSTRACT With the rapid development of network technology, information technology and electroniccommerce,thetraditionalticket,travel,hotelandothersocialservicesareshowing a fusion convergence trend. The cross-industry integration of resources gives birth to a comprehensive tourism business industry. In recent years, the domestic tourism business industry develops quickly. Many well-known electrical enterprises, such as trip, Taobao, eLong actively develop the comprehensive tourism business project, and they become the industry leader.China Post has nationwide network resources.With the trend of the times, studying the experience of outstanding enterprises such as Ctrip,China Post is building a first-classpostaltourismbusinessbrandwhichhasimportantsignificancefortherestructuring anddevelopmentofthepostalsector. On the basis of analysis of roposed research background and innovation of industry research at home and abroad,firstly,this thesis built the programs, ideas and methods of studyingShaanxiPosttourismbusiness.Thentheauthorintroducedsomerelatedconceptsand explant some jargons.Thirdly,the author analyzed the problems and opportunities of developing tourism business industry in Shaanxi,and the author analyzed problems Shaanxi postal tourism business. At last, from platform construction, branding, cooperative relationship maintenance, channel development, management team building, the author discussesthestrategyofpostaldevelopingtourismbusinessprojectindetail. On the basis of analysis of Shaanxi Post tourism business project, combining with the industrytrends,thisthesis focuses onthe advantage ofthepostal tourismbusiness channe