重庆市旅游房地产发展研究.pdf

摘 要 重庆市作为西部的直辖市和全国重点发展城市，特别是在西部大开发战略的 推动下，呈现一片繁荣发展的良好势头。随着近年来经济快速发展，人民生活水 平大幅度提高，为重庆旅游行业和房地产业发展提供了良好的机遇，其中以休闲、 度假旅游为目的的旅游房地产成了房地产行业和旅游行业两大热门行业共同关注 的热点。在过去几年，重庆市政府加大基础设施建设，已完成“八小时重庆”和“半 小时主城区”工程为主的基础设施建设，未来几年内将相继建成几个上百万人口规 模的卫星城市。在 2006 年城市总体规划修编以后，都市发达经济圈（主城区）城 市规划区面积将达到 5473 平方千米，城镇化水平将达到 70 ％，这些因素都将极大 地促进重庆市旅游房地产开发投资和消费的进一步活跃。 随着重庆市旅游房地产市场需求不断变化，资源状况变化，产业结构随之进 行相应调整，旅游房地产市场不规范和无序发展等方面问题凸现，为使重庆市旅 游房地产市场有一个健康、健全的发展之路，必须研究重庆旅游房地产市场发展 方向的问题。 论文首先分析国内外旅游房地产的基本情况，界定旅游房地产的概念，分析 其类型和特征，探讨旅游房地产的相关理论，然后在理论研究的基础上，以重庆 市旅游房地产为具体的研究对象，在调查重庆市旅游房地产市场发展的基本情况 后，对重庆市旅游房地产的发展现状进行了全面系统的梳理，指出了重庆市旅游 房地产发展存在的问题和原因，分析重庆市旅游房地产市场的发展条件，在此基 础上提出了重庆市旅游房地产的发展方向、思路和应对策略，最后文章对于重庆 市旅游房地产未来的发展提出了展望。 关键词：旅游房地产 市场开发 产品组合 定价 分销 I ABSTRACT Chongqing, as the centrally administered municipality in western china and key city of development, with the promotion of the Great Development of Western Regions, was under rapidly development. With the rapid economic development in recent years and the peoples living standards greatly improvement, the development of the tourism industry and the real estate industry provided a good opportunity，especially the real estate for leisure and holiday travel have become the hot issue of them. In the passed several years, government invest more money on the infrastructure construction, completed the eight-hour Chongqing and half-hour the City project, and will build several satellite town city with millions of people in the next few years. In the new city planning, The width of central business area (the main zone) will reach 5,473 square kilometers, the level of urbanization will reach 70%.All of these positive factors will stimulate the investment and consumption of the tourist real estate in Chongqing.