C蚕丝被天猫旗舰店运营现状分析与建议毕业设计.pdf

长沙民政职业技术学院 毕业实践报告 题目：钱皇蚕丝被天猫旗舰店运营现状 分析与建议 类型: 毕业论文 毕业设计 毕业专题 √ 指导老师： 张鸽老师 院 系： 商学院电子商务系 班 级： 1131班 学 号 : 1118053111 姓 名： 杨为 2014年4月10日 目 录 一、公司介绍················································································································1 （一）公司简介······································································································1 （二）公司文化······································································································2 二 、商城介绍··············································································································2 （一）商城简介······································································································2 （二）主营产品优势······························································································2 三、目标市场分析········································································································3 （一） 目标市场区域分析··················································································3 （二） 目标顾客分析··························································································4 四、商城运营现状分析································································································4 （一） 公司电子商务发展历程··········································································4 （二） 商城销售现状··························································································6 （三） 商城主要推广分析······································································