麦肯锡--战略管理方法和流程.pptVIP

CM/000910/SH-StraPlan(97GB) * CM/000910/SH-StraPlan(97GB) * CM/000910/SH-StraPlan(97GB) * CM/000910/SH-StraPlan(97GB) * CM/000910/SH-StraPlan(97GB) * The traditional approach consisted of four basic frameworks: Porters five forces; Structure-conduct-performance analysis; a business concept based on where, how and when to compete, and a business system driven around a traditional product development process CM/000910/SH-StraPlan(97GB) * In Porters view, the starting point is a clear understanding of the industry forces at work. Essentially, by understanding the structure of the industry, we can