从北京奥运形象战略看创意经济时代城市营销_中国品牌营销第一案_启示.pdfVIP

杨子云先生介绍： 身份：中国企业形象设计委员会主任兼秘书长，北京信息空间文化经济研究 院常务院长，创意中国产业联盟主任委员，原北京申奥整体形象战略专家顾问团总 召集人，首席专家。 简历：中共党员、研究员，我国卓有成就的企业文化学者和品牌战略专家。他 带领的团队从８０年代中期开始怀着设计强国和品牌强国的理想，致力于中国企业、 行业、城市、国家品牌竞争力的研究与咨询实践。1993年他最早把形象设计理论 （CIS理论及标准）引入中国企业主战场，并推动相关实践；1996年他领导成立全 国企业形象设计委员会，这是民政部授权进行企业形象策划设计行业管理的惟一机 构，该机构的成员单位近十年来已为中国半数以上的知名企业成功导入CIS系统， 有力地推动了中国企业文化与品牌建设；1999年受聘出任北京申奥整体形象战略专 家顾问团总召集人、首席专家；2002年领导成立北京信息空间文化经济研究院，这 是中国目前惟一的专门致力于创意产业研究和咨询的机构；2004年策划发起“创意 中国行动”，成立“创意中国产业联盟”。 手机 电话/传真 E.mail:yangziyun007@ Introduction of Yang Ziyun Status: The director and secretary-general of China Enterprise Image Designing Committee Executive President of Beijing Information Space Culture Economic Research Institute Chief member of Created in China Industrial Alliance Former sponsor and chief expert of Beijing Olympics candidate city Image Creating Strategy Expert Panel Resume: Being Chinese Communist Party member, researcher, he is the eminent scholar of enterprise culture and expert of brand strategy in China. The group under his leadership is devoted to China Enterprise, industry ,city and national brand competitiveness research and consultation ,pursuing a strong nation of design and brand ,since the middle of 1980s. In 1993,he firstly introduced CIS theory to China, and promoted practice concerned. In 1996 , he started, as the leader, to found National Enterprise Image Original Committee, which was the only institution in China managing the enterprise image designing industry, authorized by China Civil Administration Council. The subordinate units of the committee have accomplished CIS system for over half of well-known companies in China, which have greatly improved Chinese enterprise culture and brand construction. In 1999,he was engaged in China candidate for the Olympics as the sponsor and chief expert of Beijing Olympic candidate overall image strategy expert group.