1国内网络游戏产业盈利模式研究.pdf

Abstract This article has mainly done systematic research on business models of domestic network games industry. At present, the network game of our country industry has been to a kind of new economic shape gradually with the rise of Internet, popularize and develop and develop.Besides, the development of network games industry is driving other relevant industries too, the network game become important support of cybereconomy and entertainment industry and a growth potentiality point of cultural industry gradually.Meanwhile, the network game has become mainly profits to the Internet enterprises of our country, have formed many network game companies with stronger capability, such as Snda,Ourgames,Nine cities, Tencent,etc., have own business models . But present research mainly pays close attention to the development of the netgame industry.it is not very systematic about the research on the business models of network games industry, this article mainly though the study on the business models of network games industry, and hope to have make certain reference meanings on the development of network game enterprises. This article is on the basis of forefathers study, used the systemic, macroscopic to combine with microcosmic synthetically, methods such as the case analysis of the real example and comparing,etc., have explained business models of network games industry in an all-round way. In the course of conceiving it, the thinking of article is rigorous relatively.with dividing the industry has become depth constantly, the traditional network game industry different kinds of value create