战略管理0.pptVIP

战 略 管 理 李垣 教授 西安交通大学管理学院 3.1 教科书 Miller，A. Strategic Management, McGraw Hill, 1998 ? 3.2 主要参考资料 (1) Gary Hamel and C.K. Prahalad, Competing for the future. Harvard Business Press, Boston, 1994 (2) Collins, D.J. Montgomery, C.A., corporate Strategy: A Resource Based Approach, McGraw Hill, 1998 (3) Porter, M.E., Competitive Advantage: Creating and Sustaining Superior Performance, Macmillan, N. Y. (4)Shone L.Brown, Kathleen M . Eisenhardt, Competiting on the Edge: Strategy as Structure Chaos, Harvard Business Press,1998 3.3 其它参考资料 ? [1]?? Kim,C.W., Mauborgne,R., Strategy,value innovation,