微博拯救电视？.docVIP

微博拯救电视？ 　　新事物的诞生总会带点悲伤色彩。随着新事物的横空出世，往往就会有旧事物黯然逝去。“推特”微博不仅改变着大家的交流方式，还对电视业造成了冲击，但在一些媒体人看来，它还是拯救“没落”电视产业的“神奇救兵”。 　　观众在推特上的俏皮话、批评、吐糟、发牢骚等都能影响一个节目的走向。脱口秀主持人需要普罗大众的吐糟点来制造笑点；电视编剧需要“热心”观众的互动来狠下重手，把自己的剧本改得合乎口味；演员则需要支持和反对者的善意或恶意点评，以便了解自己在屏幕上的“最佳角度”……电视需要微博，哪怕是需要负面的反馈来保持关注度――就像“麦当娜效应”那样：你可以讨厌她，诋毁她，但你就是不能忽视她。 　　其实，电视本身就不像电影那样“高端大气上档次”，所以主创人员一般也没有电影人的那种高傲与坚持。尽管对于创作人来说，保持相对独立与“无干扰”的创作环境是必要的，但是，在这个人人都向往话语权的时代，“特立独行”只是少数幸运儿才能享受到的礼遇。 　　――Mac 　　It’s Emmys night at the Nokia Theatre in Los Angeles， and as showtime approaches， a mosh pit of 1）blue-chip television stars 2）jostles backstage. Conan O’Brien and Robin Williams， Alyson Hannigan and Jim Parsons， Jon Hamm and Sarah Silverman， all 3）spiffed-up and squeezing past each other and a few score of other celebrities in the narrow corridor between the producers’ station and the 4）green room. “This can’t be fire safe，” grumbles Hamm， the Mad Men heartthrob， as he shoulders through the 5）throng. 　　Maybe not， but a team from Twitter faces a more immediate problem. They spent months negotiating with CBS and Emmy executives for access that resulted in a “Twitter Mirror” stationed just outside the green room entrance， steps from the stage. A 6）tricked-out looking glass with an iPad embedded in its surface， it lets honorees and presenters coming offstage snap and broadcast casual self-portraits―“selfies”―to the 246，000 followers of the@cbs and @primetimeemmys accounts. 　　It’s supposed to， anyway. With 15 minutes left before the 5 p.m. Pacific start time， a full house of iPhone-toting actors and producers has overloaded the Wifi network. Andrew Adashek， the boyish 36-year-old ex-producer who manages Twitter’s television partnerships， speedwalks through the crowd， trying to find a solution. “Do you know a guy named Kevin？ Curly hair， tattoos？” he asks one stagehand， who doesn’t. 　　Just as it’s looking hopeless， one of Adashek’s 8）lieutenants 9）scrounges a portable wireless hotspot. Bingo！ Moments later， the Deschanel sisters―New Girl