HGST公司竞争力的研究.doc

HGST 公司竞争力研究 摘 要 本文首先提出企业竞争力是企业长期发展和在竞争舞台上脱颖而出 的关键，因为在今日以开放、竞争为主题的全球化经济发展环境中，全 世界的企业都不得不面对来自本国和全球的竞争，企业竞争力是能够使 企业在市场竞争中制胜的能力，是企业生存发展的必要条件。 本文在第一章首先分析了 HGST 公司及其所处硬盘行业的基本情 况，包括行业发展的两个阶段和各硬盘厂商发展成败因素等。在论文第 二章中通过企业竞争力理论探讨发现企业战略为企业竞争力奠定方向， 组织管理机制为企业竞争力提供保障，而组织学习是企业竞争力提升的 源泉与动力；同时，应用迈克尔? 波特竞争 5 力模型充分分析了 HGST 公司所处外部环境。结合 HGST 公司 SWOT 分析，以及公司内部资源和能 力识别，对 HGST 公司竞争力和竞争优势进行深层剖析，最终发现企业 并不具备很强竞争优势，经过进一步分析，发现企业存在主要问题包 括：高成本，管理机制不够先进，低运营效率，战略竞争力缺失。这些 因素造成了企业缺乏竞争力，无法适应市场要求和产品淘汰周期缩短的 变化。基于此，在第三章提出包括低成本战略定位，组织创新，加速新 产品推出，加速企业本土化和振兴企业文化在内的全方位企业竞争力提 升方案，以期改善公司不利境况同时，对与之相类似的企业提供借鉴作 用。 关键词：竞争战略，竞争力，硬盘存储行业 THE RESEARCH OF HGST Co. FOR COMPETITIVENESS ABSTRACT This thesis introduced competitiveness was the key factor for an enterprise survival and developing in the market firstly, because nowadays, each enterprise is in a globalization environment with opening and competition as the main topics. Each enterprise has to face the competition come from domestic and the whole world market. Only a company has competitiveness can succeed and survival in this environment. The thesis firstly analyzed HGST Company and related HDD industry status, including 2 stages of HDD industry development and the factors for other competitors’ success and defeat in Chapter 1. Then discussion on competitiveness theory in Chapter 2, we found strategy instructed the  direction  of  competitiveness;  organization  ensured  competitiveness  development, while organization learning was the source engine of the competitiveness. Next, analysis for HGST Company competitiveness was made by research on HDD industry structure via 5 competition power initiated by Michael Porter, HGST Company SWOT analysis, and internal resources competence identification. Finally we found HGST Company is not so successful during current situation. The problems mainly related to its high cost, low efficiency, poor organization management, and lack of strategy competitiveness. Thus can not satisfy current market requirements and sh