JSJT公司实施多元化战略分析毕业论文.doc

 摘  要  成长性作为企业和企业家努力追求的目标之一，一直是理论界和实业界关注的 焦点，作为成长战略之一的企业多元化战略又广为企业所青睐和广泛采用。多元化 战略是 20 世纪 60 年代风靡全球的企业成长战略，世界上许多著名大公司的成长史 多数是多元化经营的历史，世界上多数富有实力的跨国公司也是多元化公司。然而， 除了少数多元化最成功的企业如 GE、西门子之外，越来越多的国际性企业正在多 元化的泥沼中挣扎，鲜有成功。因此，对企业多元化战略进行诊断和研究，具有十 分重要的现实意义。 本文综述了多元化相关理论，主要包括多元化战略内涵、多元化战略动因、多 元化战略的效应、多元化战略的环境和条件、多元化战略的实施等；运用战略分析 的相关工具和企业多元化战略相关理论，对 JSJT 企业在不同历史时期的多元化实 践进行了案例分析，总结该企业多元化战略实践中的得失，企业多元化成败的关键 因素和企业组织结构与企业多元化战略的关系。本文研究的主要方法有 PEST、5Fs 模型、SWOT、核心能力等战略分析工具和方法。 经过本文的研究，得出企业发展多元化的相关结论及建议：①多元化经营本身 无对错，应采用适合企业自身特点的经营战略。多元化经营还是专业化经营，必 须进行宏观环境、行业环境和企业内部环境分析，选择适合自己的发展战略。企 业应慎对多元化经营战略，在条件具备时，适度多元化，过度多元化对企业有害无 利。企业在实施多元化战略时，尽量进行相关多元化，充分利用企业现有的资源 和优势。多元化不能超越企业自身实力。企业组织结构、管理团队应与多元化 经营战略相适应。 关键词：JSJT 公司，多元化，相关性，战略分析 I ABSTRACT As one of the goals pursued by the companies and enterprisers, Theorists and enterprisers is a focus on the growth. The growing company is of great significance to both of macroeconomic and investor. As one of growth strategy, diversification strategy is wild-used by many corporations. Diversification strategy was fashionable on the global in 1960’s.There were a lot of companies succeed by diversification strategy, especially multinational company, for example GE and SIMEMS etc. . However there are more and more companies being failed in diversification strategy. Now some of them are thinking specialization strategy during their way to chase for excellence. Therefore, it is very important to study corporate diversification strategy. This paper will study diversification theory and demonstration. Diversification theory includes diversification strategy connotation and motivation, effect, condition, actualization, etc. This text analyzed JSJT Corporation’s diversification strategy on the basis of diversification theory and enterprise performance evaluation theory. This paper is as enterprise diagnosis and case analysis. We study JSJT’s diversification theory on the various periods, on the base of diversification theory, with analysis tools of strategy and perf