企管课件5.pptVIP

L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. What Your Global Perspective? Define parochialism and explain why it can lead to problems. Contrast ethnocentric, polycentric, and geocentric attitudes towards global business. Describe the advantage and drawbacks of the three attitudes towards global business Understanding the Global Environment Describe the benefits from free trade. Tell why the European Union began Describe the current status of the European Union Discuss the North American Free Trade Agreement. L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Understanding the Global Environment (cont’d) Describe other regional trade alliance in Latin America. Tell about the Association of Southeast Asian Nations. Describe other regional trade alliances. Explain the interdependence that globalization involves. Describe the formation of the World Trade Organization. Discuss the role of the WTO. Doing Business Globally Contrast MNCs, TNCs, and borderless organizations. Relate MNCs, TNCs, and borderless organizations to the three attitudes towards global business. L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Doing Business Globally Describe the three stages organizations go through as they go global. Define exporting, importing, licensing, and franchising. Describe global strategic alliances, joint ventures, and foreign subsidiaries. Managing in a Global Environment Explain how the global legal-political environment affects managers. Describe the effect of the global economic environment on managers. Discuss Hofstede’s five dimensions for assessing cultures. L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Managing in a Global Environment (cont’d) Explain the nine GLOBE dimensions for assessing cultures. Discuss the challenges of doing business glo