我国出境旅游供应链建设研究.pdfVIP

维普资讯 2007年第2期 总第94期 文章编号 ：1003—2398(2007)O2—)o39—O4 我国出境旅游供应链建设研究 何佳梅 ，张善芹 (山东师范大学人 口·资源与环境学院，济南 250014) S’rUDYON THE C0NSTRUCn 0N OFOUTBOUND TRAVEL SI1．]PI．YCHAIN IN C丑I】A HEJia-mei，ZHANGShah-qin (CollegeofPopularonR·esourceandEnvironment,ShandongNormalUniversi(y,lman250014,CMna) Abstract：Outboundtourism hasdevelopedrapidlyinrecentyears．Thenicreaseoftourists，thehi consump- tionofoutboun dtourists．andhteexpansionofTravelCorporationarerepresentedbytouristagency,buton hteohterside，htere aremnayproblemsnadirregulra factorinhtemraketofoutboun dtravel，Th emraketof Chniaoutboun dtourism isimmatureatpresent．Th ereasonliesnihtemna agementstyleofgovernment，hte problemoftravelcoprorationsmanipulate，nadhteproblemoftouristshtemselves．Byhteobjectiverealityof Chniaoutboun dmraketnow，from htenagleofoutboundtourism supplychain，thispaperdiscusseshteissue wihttravelsupplychain．Travelsupplychaincontainshtesupplierofcommodiytnadservice．Theseenter- prisescooperatewiht tourism wholesaler, tourism tradesmna nadsupplierofprovidnigshelterstraightlyor not．Inaddition，itcontainsohtersuppliershtatprovidecommodiytorservicestraightlyduringtrave1．First, thispapernaalyseshtetiesofcooperationcompanionsofChniaoutboundtourism supplychani．Th ecoopem- tioncompanionscontanioutboundtourist，travelagency,hometraffic，outboundnadinboun doffice，custom- house，overseastravelagency,overseastraffic，overseasresaturna,toverseas sceneryspot，shoppnigtrade，a- musement,nadSOon．Underhtemacroscopicenvironmentofeconomycondition，niternationalsituation，gov- ernmentmanagementnadnetworkmedia，whichform h