【毕业设计.论文】基于利益相关者理论的_农家乐_旅_省略_展研究_以浙江省安吉县报福镇为例_陈友军.pdfVIP

产业观察 ECOLOGIGAL INDUSTRY WATCH 基于利益相关者理论的 “农家乐”旅游发展研究 ——以浙江省安吉县报福镇为例 陈友军 周国忠 （浙江旅游职业学院，杭州 311231） 摘要：不同利益相关者之间的关系是影响旅游可持续发展的重要因素之一。“农家乐”作为乡村旅游发展的一种典型形式，其 利益相关者之间的合作与冲突成为影响其发展的突出因素，由此可以影响到“农家乐”旅游景区的可持续发展。文章采用利益 相关者理论的研究方法，以旅游客流和社区居民的博弈分析为重点，分析安吉县报福镇“农家乐”发展中利益相关者在合作的 前提下进行旅游项目选择，提出“农家乐”旅游可持续发展的对策，从而推动该类型旅游景区可持续发展。 关键词：利益相关者理论；农家乐；开发项目选择；报福镇 A Study on “Happy Farm Households Activities” Development Based on the Theory of Stakeholders - A Case Study of the Baofu Town in Anji County CHEN You-jun, ZHOU Guo-zhong (Tourism College of Zhejiang, Hangzhou 311231, China) Abstract : The relationship among the different stakeholders is one of the most important factors that affecting destination sustainable development. “Happy farm households’ activities” is the most typical tourist activities among the rural tourism, the cooperation and conflict among the stakeholders will be a major factor that influence the development of the “Happy farm households’ activities”. The article, emphasized with the game analysis between the tourist flows and the local people, the tourist projects selecting process was analyzed on the premise of stakeholders cooperation in the development of the “happy farm households’ activities”, and the long-run benefits for both the tourist flows and the local people for the sustainable development to the “happy farm households’ activities”. Key words: theory of stakeholders; “happy farm households’ activity”; projects selecting; Baofu Town 目前，我国乡村旅游发展有“农 从而为推动该类型的旅游景区可持续