[中学联盟]江苏省江阴市成化高级中学高中英语必修4教案：Unit 1 Advertising.DOCVIP

课 题：M4U1 Advertising 第 1 课时 总 10 课时 Teaching aims 1.To make students aware of the role of advertising in our daily life 2. To talk about the six ads and put them in two groups. Finally encourage them to tell the difference between them 3.To discuss the last three questions to improve their speaking ability Teaching methods 1.Oral expression 2. Group or team discussion 3. Listening and speaking Analysis[来源:学科网ZXXK] Important[来源:学科网][来源:学科网] points[来源:Zxxk.Com] To help students understand the role of ads Difficult points 1. Encourage the students to communicate with classmates. 2. The usages of some key words. Teaching aids Multi-media projector Teaching procedures: Step 1 lead-in The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements. T: (Greeting the class as usual) Now we will talk about advertising. Then by the way: Do you like reading or watching advertisements? What kind of ads do you like best? And why? Where can you find advertisements? (T can give the students enough time to discuss the questions in pairs or groups. Any related answers are acceptable. This step is just to arouse their interest in the topic.) Ss: … (Encourage them to express themselves) T: That’s good! So in fact we are living in a world of ads and whether you like or not, they are influencing our life. Ok, now please open your book to page 1. Here are four pictures. You may have seen some similar to them. Next please discuss them in groups of four and try to answer the following questions: What can you see in the picture? What can you read on it? What does it persuade us to do or what does it try to tell us? Ss: … (Show the pictures in pairs and let the students to discuss them one by one. Remember to give them enough time to think about the above questions) Step 2 Observation Ask students to focus on the four advertisements on Page1. Encourage the students to form pai