让购物自动化.doc

让购物自动化 Vending machine in campus Group6 冯乐淳 冯嘉祺 赖晓珊 林振樑 马思妍 熊皓君 2015/5/31  Contents Introduction 2 Global Environment 3 Europe 3 Japan 3 India 4 Hong Kong 4 Industrial Environment 5 Target Market 6 Product Characteristic 8 Channels of Distribution 8 Promotion 9 Pricing (The costs of machines and the pricing of goods) 9 Summary 10  Introduction Last week, our group delivered a survey on vending machines in universities. According to our survey, nearly 65% investigators sometimes buy the needs in the convenience store and more than 96% of them will choose buy things from vending ma