我国团购网站存在的问题及发展建议.pdfVIP

20 2 Vol. 20, No. 2 2011 6 Journal of J l n Agr cultural Sc ence and Technology Un vers ty June, 2011 马莉婷 ( , 350108) : 网络团购作为一种新的消费模式和商业模式, 可以实现消费者团购网站商家及社会多 共赢, 并可以在很 大程度上拉动内需, 促进宏观经济的发展如今, 团购网站已经成为网络团购的主要形式但是由于缺乏相应的监管机 制建站及运营成本低, 目前团购网站在快速发展过程中暴露出诸多问题, 成为消费者投诉的 重灾区, 严重损害了消费 者的权益, 并在很大程度上打击了消费者参与网络团购的热情本文具体分析了团购网站存在的问题, 并提出了规范团 购网站发展的建议 : 团购; 团购网站; 问题 : F724. 6 : A On the Problems Existed in Our Country Group Purchase Websites and Development Suggestions MA Liting ( Fuj ian Jiangxia College , F uz hou 350108) Abstract:As a new consumpt on patterns and bus ness model, group purchase can real ze consumer, bus ness, group purchase webs tes and soc ety n mult - w n- w n s tuat on. And t can largely st mulate domest c demand, and promote the development of the macro economy. Now , group purchase webs tes have become the ma n form of network group purchase. But because of the lack of correspond ng superv s on mechan sm and the low cost of estab- l sh ng and operat ng group purchase webs tes, at present, group purchase webs tes showed many problems n the fast development process, have become the Lake Pontchartra n of consumer compla nts , badly damaged the consumers r ghts and nterests , and largely h t consumers enthus asm to part c pate n network group purchase. Th s paper ana- lyzes the problems ex st ng n group purchase webs tes, and puts forward some suggest ons on promot ng group pur- chase webs tes cr ter on development . Key ords:group purchase; group purchase webs tes; problems 1 2009 , , , Groupon