商务英语理论与实务 教学课件 蒋景东situation 6 Task 2.pdfVIP

Situation 6 International Trade Task 2 Import ﹠ Export Transactions Task 2 Import ﹠ Export Transactions Objectives 1. Grasp the performance of import and export transactions. 2. Understand the importance of import and export transactions. Task 2 Import ﹠ Export Transactions I Pre-reading Pair work: Discuss the following questions with your partner. 1. In your opinion, what procedures should be included in an export transaction? 2. What do you think is the most important in performing a sales contract? 3. Can you describe the general procedures of export and import transactions? 4. Do you know the significance of market research? 5. How many links are there about business negotiation? Task 2 Import ﹠ Export Transactions II Case study of the task What Can One Sell Overseas? You may be surprised at what you can sell overseas. Who would think, for example, that US firms could sell beer in Germany, where so many good beers come from? Yet right around the corner from a famous beer hall in Munich you can buy Samuel Adams Boston Lager. Thousands of cases have been sold, and a local licensing agreement assures more sales to come. Task 2 Import ﹠ Export Transactions American brewing giant Anheuser-Busch took the hint. It purchased the largest brewing company in central China and sells its flagship Budweiser product in major Chinese cities. If this company moves surprise you, well, you haven’t heard anything yet. Can you imagine selling sand to countries in the Middle East? Meridian Group exports a special kind of sand used in swimming pool filters that sells well. Questions: 1. What do the U.S. firms sell in Germany