行为科学研究方法2013class one.pptVIP

* * * * * * * * * * * Why do I need theory No theory can have a 100% of prediction rate But scientific theory let us have a higher probability for success than experiential prediction Scientific research training factilitate you with a basket set of tools Seven important questions What’s new So what? Why so? Well done? (Does the paper reflect seasoned thinking? ) Done well? (Well written or presented?) Why now? (Is this topic interesting to scholars in this area?) Who cares? (The group of scholars who will benefit from your study. ) Asking a good question 彼得杜拉克：“管理学研究者的任务不是解答问题，而是提出问题”。 Start your research with a good question! The research question determines your research direction, methods and results. Where/how to find the research questions? 我觉得作为一个管理研究者的最大乐趣，就是可以选择自己感兴趣的题目，孜孜不倦地研究下去 -- 陈晓萍 Personal observation and thinking Passion for research Communications/Disscusions with other students, professionals, colleagues Change a research question to a research topic The topics should be appropriate and specific 例： 企业信息化建设中的问题和对策 What will affect the enterpriese performance? 中国管理的出路在哪里？ 中国向何处去？ Change a research question to a research topic Transform the big one to small one, and abstract one to that can be done “平易近人的领导风格和权威性领导风格哪个更有效？” “Would negative information communication effectiveness be affacted by communication medium? ” Change a research question to a research topic Change research questions to variables and hypotheses 企业领导的行为是否影响企业的创新能力？ Leader’s supportive behavior towards innovation Innovation Performance Innovative behavior of the employees Innovative climate of a firm Leader’s supportive behavior towards innovation Innovation Performance Innovative behavior of the employees Innovative climate of a firm Innovative climate of a firm Orientation (Employee) Reading: K. E. Weick -1995. What Theory is Not, Theorizing Is. Administrative Science Quarterly, 40, pp. 385-390. R. I. Sutton B. M. Staw 1995. What Theory is No