《9781576752821-Chapter-4-Making-Ideas--Everyone-s-Job》.pdf

  Ideas are Free: How the Idea Revolution is Liberating People and Transforming Organizations by Alan G. Robinson and Dean M. Schroeder Berrett-Koehler Publishers. (c) 2004. Copying Prohibited.    Reprinted for Zixin Qi, GE none@ Reprinted with permission as a subscription benefit of Books24x7, / All rights reserved. Reproduction and/or distribution in whole or in part in electronic,paper or other forms without written permission is prohibited. Ideas are Free: How the Idea Revolution is Liberating People and Transforming Organizations Chapter 4: Making Ideas Everyone’s Job OVERVIEW In 1880, the Scottish shipbuilder William Denny set up the world’s first industrial suggestion system. Since that time, the suggestion box has become the method of choice for seeking employee ideas. Despite modern touches—such as collecting ideas by e-mail, Web-based applications, or special hot lines—the underlying process is the same as it was in the nineteenth century. The strange thing is that everyone knows that suggestion boxes don’t work. Even cartoonists such as Scott Adams and Gary Larson poke fun at them. Yet the suggestion box paradigm endures. In 2002, we received a call from a desperate executive at one of the largest insurance companies in the United States. “My CEO just bought hundreds of suggestion boxes and ordered them put up throughout the company. He assigned me to make them work. What do I do? Every suggestion box system I