《harvard_bussiness_review_on_marketing》.docxVIP

Harvard Business Review ..  ... The series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fastmoving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Other books in the series: Harvard Business Review Interviews with CEOs Harvard Business Review on Advances in Strategy Harvard Business Review on Brand Management Harvard Business Review on Breakthrough Leadership Harvard Business Review on Breakthrough Thinking Harvard Business Review on Business and the Environment Harvard Business Review on the Business Value of IT Harvard Business Review on Change Harvard Business Review on Compensation Harvard Business Review on Corporate Governance Harvard Business Review on Corporate Strategy Harvard Business Review on Crisis Management Harvard Business Review on Culture and Change Harvard Business Review on Customer Relationship Management Harvard Business Review on Decision Making Harvard Business Review on Effective Communication Harvard Business Review on Entrepreneurship Harvard Business Review on Finding and Keeping the Best People Harvard Business Review on Innovation Harvard Business Review on Knowledge Management  Other books in the series (continued): Harvard Business Review on Leadership Harvard Business Review on Managing High-Tech Industries Harvard Business Review on Managing People Harvard Business Review on Managing Diversity Harvard Business Review on Managing Uncertainty Harvard Business Review on Managing the Value Chain Harvard Business Review on Measuring Corporate Performance Harvard Business Review on Mergers and Acquisitions Harvard Business Review on Negotiati