《How_to_Make_Marketing_Plan》.pptVIP

How to Make Marketing Plan I. Executive Summary overview of strategy and tactics. Includes a summary of marketing goals and objectives. This section is usually written last. II. Situational Analysis A. Product Overview Review the product and the category B. Market Segmentation If the potential customers’ wants are 1) heterogeneous (one product will not satisfy everyone’s wants) 2) homogenous (one product will satisfy most everyone’s wants). 3) are large enough to generate more profitability with multiple versus singular offerings, 4) the segments can be reached (i.e., a direct mail list, etc.) how to reach each segment. C. Product Offering Explain each of the companys products how they address the needs of their specific target audience. D. Market Size You may wish to address the following items within this section: Target customer Total Potential Market Market Reach Major adoption opportunities with significant dates E. Market Share This section lists market share by product and category. Current Expected F. Growth Potential G. Competitive Environment List the specific known competitors and their respective positions and current plans.? check a competitors collateral pieces, Web site, Adscope, distributors, analyst, friends inside the company, tracking sources and clipping services to discover the plans of your competitors. H. Gaining Market Share preview of the proceeding tactical plan to increase market share either by developing new products, new markets, or recruiting your competitions customer base. I. Positioning Once you have analyzed all of the previous information, you are ready to determine your position. This is your finale that contains your why to buy for each product.? This section should also contain a chart showing your products positioning in regards to the target market segments and the competition. III. Tactical Marketing Plan The tactics further refine the overall strategies and show precisely how to meet the overal