SD公司纺织服装出口新型竞争优势培育研析.pdf

万方数据 万方数据 万方数据 SD公司纺织服装出口新型竞争优势培育研究 摘要 SD公司是上海市一家大型国有纺织品服装企业，业务范围包括 但不限于纺织品服装的生产制造、国内贸易和国际贸易。2012年营 业收入人民币46亿元，纺织品服装出口收入为28.9亿，纺织品服装 出口贸易在SD公司业务中占比超过一半。 但是，SD公司面临着纺织品服装行业传统出口市场增长乏力、 国内劳动力及原材料成本高企、国际竞争态势严峻、全球贸易保护主 义加剧等不利因素。SD公司面临的机遇和挑战并存。面对国际国内 新的经营环境，SD公司要清醒认识自身的问题和自身的优势。 面对国际国内新的环境，尤其是来自成本方面的压力，SD公司 必须培育出口新型竞争优势。技术和管理比较优势就是出口新型竞争 优势。 为了培育出口新型竞争优势，必须实施“走出去”战略。怎样“走 出去”？ 走向低成本洼地的我国中西部和东南亚国家，同时走向欧 美客户家门口设立办事处，提供“贴身服务”，以及通过品牌合作带 来订单资源，是SD公司 “走出去”采取的战术选择。 关键词：纺织品服装企业，比较优势， “走出去”战略 万方数据 THERESEARCHOFADVANTAGESDEVELOPMENT OFNEWEXPORTCOMPETITIVENESSOF SDTEXTILEANDGARMENTCOMPANY ABSTRACT SDCompany is one ofthebigges state-ownedtextile andgarmen enterprisesin Shanghai.Itsbusiness scopeincludesproduction, domestic trade and international trade of textile and garment, bu no limited to. Operating revenue of year 2012 is RMB 4.6 billion, in which expor revenueisRMB2.89billion,andthela eraccountsforover50%. However, SD Company is faced with such disadvantages as less increaseoftextile andgarmen expor totraditionalmarkets,rising labor and raw material costs domestically, fierce competition from other countries, and more global trade protectionism. There are no only challenges, bu also opportunities for SD Company. Under such circumstancesfromdomesticallyandinternationally,SDCompanyhasto make clear its problems regarding companys strategy, and analyses its advantagesanddisadvantages. Based on new conditions from domestic and international markets, especially the cos pressure from domestic textile and garmen industry, SDCompanyhastocultivatenew advantage