中国平价服装品牌营销策略探究.pdf

Abstract and are Price，quality decisions factsthataffect personalizedpurchasing important consumers．Awithallthese of atthe elementssametimewill garment types certainly becomeconsumers’first the of asits choice；therefore emergingparityclothing willbecomethe of synthesizer importanttype garmentindustry development． ‘Maslow’S of Ocean a needs”，’q31ue hierarchy Strategy”and’1,ongTail”pmvide theoreticalfoundationforthe of brands；’7Fast developmentparityclothing Fashion”， ”SPA andcomurnermode forthe of mode¨provideconcept supportdevelopmentparity brand M-Form a forthe clothingmarketing；theSocietytheorypmvidesgreatspace brands． developmentofparityclothing marketis Wi吐la of1．3billion consumers Chinese population apparel market，the the boundtobecomethe of brands．Theinto foreign object parityclothing pouring Chinesemarketofthewell-knowninternational brands makes parityclothing definitely a threattoChina’S brands．TheChina’S brands