西安威斯汀酒店SWOT分析(15页).docVIP

Group number Six Group members 王晓宁 Annie 林倚薇Dorothy 聂硕丘 Nelson 刘婷 Tina Class HCM131 Abstract Westin Hotels is an upscale hotel chain owned by Starwood Hotels Resorts Worldwide. The business philosophy of the hotel is individual renewal and instinctive. Following those core values, it attracts more and more people come to the hotel year by year. In this article, using the SWOT analysis to analyze the four factors of Westin Xian, that is the strengths weakness opportunities and threats. Then sum up the hotel management status quo. At the same time, make some strategies by combining the four factors and give reasonable advices. Keyword：Westin SWOT StrategyCatalog Westin hotel brand is introduction 1 History 1 Today 1 SWOT analysis on the Xian Westin 3 What is SWOT analysis 3 The Strengths 3 Strategic Location 3 Big Banquet 3 Business Hotel 3 The weakness 3 Envoys of the hotel design 3 Internal system 4 Hotel Staff-turnover 4 The opportunities 4 GDP and it growth rate 4 The threats 5 More competitions 5 Four strategies 6 SO-taking advantage and opportunity 6 WO-take opportunity and minimum weakness 6 ST-maintain advantage and avoid threats 7 SPG membership card 7 Price favorable 7 Product mixed 7 Sales promotion on holiday 8 Adverting 8 Online marketing 8 Public relation and sponsorship marketing 8 WT-minimum weakness and avoid threats 9 Conclusion 10 1 To keep our own advantage. 10 2 Cooperate with universities, training hotel personnel to solve shortage of workers. 10 3 Combined with the development of market economy, present the new products to the market. 10 4 Cut costs, reduce inflation makes the hotel expenses increased. 11 Job summary 12 Westin xi an analysis report Westin hotel brand is introduction History In 1930, Severt W. Thurston and Frank Dupar of Seattle, Washington met unexpectedly during breakfast at a diner. Both competing hotel owners,