华东地区印刷市场现状和K公司市场营销策略.pdf

022025333薛源 华东地区印刷市场现状及K公司市场营销筇略 Abstract Thisarticle thebrief gives introductionofthecurrentsituationofthe printing in EastChina ECR industry Region(call inthe afterwards)；thecompetition isalsothemainconcernoftheauthor．TakenK pre-printingindustry asan company inhered and ofitself example。the the ofthis advantagedisadvantagegivespicture multination the company’Sprofile。byanalyzingindustry，themarket，the products， this articletofindthe forK anewcomer try optimalmarketingstrategycompany．As intheChina didnot knowmuchthedomesticmarketatthe printerindustry，K very ofitsfirst two survivedafter beginning launching．However．after yearsstruggling，K became all，and witharather withthesettlementofthe stronger highspeed．Now HR salesstartto nowneedto thefull bloom，K of recruiting，the get understanding the whole the arethetwomost market，and and long-termstrategy importanturgent forth