动漫产业品牌建构中政府行为研究——以浙江为例.pdf

BEHAVl0ROF THEI之ESEARCHONGOVERNMENT BRAND ANIⅣ队TIONINDUSTRY ABSTRACT Withthe attentionand Chinese great vigorouslysupportbygovernment，the animationhasentereda in Century．The developmentstagetwenty·first industry rapid cartoon increasedandChinahasbecometheworld’S productivityrapidly biggest animation ofanimation brandhas country．Thepoorquality industry production of alterthisawkward animation the situation，the hamperedgrowthproduction．To brandconstructionison is thatthe veryimportant industry greaturgency．Besides，it of animationbrandconstructionundertheintroduction industry govemment． howto theanimationbrand will Fortheissueof construction，1 governmentguide on behaviorofthecartoon offersome theresearch proposalsby government inthis under ofcommunication economy perspective productivityincreasingpolitical thebrandconstructionwiththese local Can tap guide ways：to paper．