厦门市人寿险保险业个人代理人地组织承诺研究.pdf

厦门市人寿保险业个人代理人的组织承诺研究 摘 要 组织承诺是组织行为学研究的一个重要概念，对于组织的生存和发展 十分重要。本研究在前人研究的基础上，以问卷调查为主要研究方法，对 厦门寿险业个人代理人的组织承诺进行了探讨。 研究结果显示： （l）厦门寿险业个人代理人的组织承诺结构中包含四个因子：持续承 诺，感情承诺，规范承诺和理想承诺。 （2）不同时间成立的保险公司，在组织承诺上有着显著差异，其中在 感情承诺、规范承诺和理想承诺上差异显著，持续承诺上几乎没有差异。 成立时间短的保险公司，个人代理人的组织承诺水平较低。 （3）本研究中，性别、年龄、工龄、职务和学历对承诺水平没有显著 影响；未婚员工的感情承诺和总体组织承诺水平明显高于己婚员工；只负 担自己的员工比其他状态的员工感情承诺和总体组织承诺要高。 这些研究结果对人寿保险公司制定更为有效的个人代理人激励和管理 政策有一定的指导作用。 关键词 组织承诺 理想承诺 感情承诺 规范承诺 继续承诺 I STUDY ON ORGANIZATIONAL COMMITMENT OF THE AGENTS IN XIAMEN LIFE INSURANCE COMPANY ABSTRACT Organizational commitment （OC ） is a very important concept in the research of organization behavior ，and is also very crucial to the survival and development of any organization. Based on the precedent’s study of OC, we conducted a research of independent agents’ OC in Xiamen’s life insurance companies by means of surveying. This research showed the following results ：: （l ）The structure of agents’commitment of the insurance companies in Xiamen includes four factors: Continuance Commitment, Affective Commitment, Normative Commitment and Ideal Commitment ． （2 ）There is significant difference among the four factors and the overall level of OC among the different companies. The newer company has the lower level of OC. （3 ）According to this study, sex, age, tenure, occupation and education didn’t affect the level of commitment. Married agents show higher OC and AC than unmarried ones. People who need to raise a family have lower OC and II AC than those who only need to serve themselves. The study will be useful fo