商务英语函电 作者 龙朝晖 马健美 01.pptVIP

Unit 1 Introduction to English Business Letter Writing 《商务英语函电》 在线教务辅导网： 教材其余课件及动画素材请查阅在线教务辅导网 QQ:349134187 或者直接输入下面地址： 《商务英语函电》 Unit 1 Introduction to English Business Letter Writing Content Knowledge Objective Skill Objective Warm Up Business Situational Design Specimen Letters Notes Practice Training Skill Training 《商务英语函电》 Unit 1 Introduction to English Business Letter Writing Know the writing principles of business letters Master the layout and special format of business letters Master the basic parts of a business letter Knowledge Objective Skill Objective Warm Up Business Situational Design Specimen Letters Notes Trade Terms and Typical Sentences Practice Training Skill Training Summary of Project Knowledge Objective Skilled at writing formal business letter with standard structure Freely write standard E-mail and envelope Knowledge Objective Skill Objective Warm Up Business Situational Design Specimen Letters Notes Trade Terms and Typical Sentences Practice Training Skill Training Summary of Project Skill Objective 《商务英语函电》 Unit 1 Introduction to English Business Letter Writing 　Generally speaking, the basic functions of a business letter should be: 　　(1) to ask for or give a reply to information; 　　(2) to place or to accept an offer; 　　(3) to cope with matters or disputes concerning business. 　　With the fast rhythm of the international trade and great changes of the information, nowadays, business people prefer the writer states the purpose of his letter briefly, and the letter is short and friendly. The language of the letter is simple, clear and direct. Therefore, there are certain essential principles of modern business letters, namely (1) Clearness; (2) Conciseness; (3) Courtesy. Firstly, the business letter must clear exactly to avoid unnecessary misunderstanding. An ambiguous point may cause time lost and it costs, too. Secondly, since a letter is written for a reader, an over long and complicated letter has more possibility to