试论产品开发的立足点-论文.doc

试论产品开发的立足点 摘要 在这个物竞天择，适者生存的社会中。要想让自己的企业立于不败之地，必须要与时俱进，不断创新，去开发新产品来占据市场中的空白。新产品开发的立足点是消费者的需要，以人的需求为出发点，并以满足人的需求为最终目的更人性化，更能引起消费者的购买欲。产品设计的最终目的是满足人们的需求，改善产品的宜人性，让使用者方便、舒适，并能赏心悦目，同时提高产的附加价值。使企业能够有续经营。 Abstract In the natural selection, survival of the fittest in the society. To make my own business in an impregnable position, must want to keep pace with The Times, continuous innovation, to develop new products to the market in the blank. The standpoint of the new product development is the need of consumers, to persons demand as the starting point, and to meet the needs of the people as the ultimate goal. More human, can cause consumers to buy more. Ultimate aim is to satisfy peoples demand of product design, improve product agreeableness, let users convenient, comfortable, and can feast for the eyes, at the same time improve the added value of production. Enable enterprises to continue operating. Their existing markets and the need, purpose, technology. All good, the development of new products is welcomed by consumers and recognition. Original type of new product once formed consumer market, the development enterprise the most profit. But also pay attention to the technical know-how of secrecy and strive for the patent Key words: Consumer demand; Product development; SWOT   目录 一、产品开发的概念…………………………………………………………….....................1 产品开发的立足点……………………………………………………………….............1 (一) 市场调研……………………………………………………………………………1 (二) SWOT分析………………………………………………………………………….2 (三) 预期的收益…………………………………………………………………………3 三、产品开发的实施………………………………………………………………………….3 (一) 制定产品开发计划…………………………………………………………………3 (二) 产品生产………………………………………………………………………...….4 (三) 新产品上市…………………………………………………………………………5 结论…………………………………………………………………………………………….5 致谢…………………………………………………………………………………………….6 参考文献……………………………………………………………………………………….7 一 产品开发的概念 要了解什么是产品开发，必须先知道产品的概念。产品是指人们为了某种社会需要，通过一系列有目的的劳动而创造出来的物质实体。而产品开发指的是仿制新产品、改进型新产品、换代产品、全新产品和高科技产品的形成过程。 新产品的研发是一个非常严谨的过程。其中包含了新产品思想的萌芽，新产品的提案与决策，新产品的设计与研究，新产品的评价，新产品的投产，