广告语中前景化策略的文体学视角地研究.pdf

名，在例证后的括号内表明，以证实例证的可信度． 广告业作为文化创意产业的一部分，如今已经成为社会经济发展的前沿产业 之一，广告包括的范围很广，但其主要的功能是吸引功能。本文从文体学入手， 从文体学角度探讨了前景化在语言的各个层面上通过变异和规则性突出，并通过 大量的例证，证明前景化是实现广告吸引功能的有效手段之一． 关键词：前景化；变异；规则突显；广告；吸引功能；文体学；有效性 Abstract is thatwearoall to isalso exposedeveryday．It Advertisingsomething something thatis toaffectusinanumberofdifferentofourlives． likdy spheres hasarousedheateddiscussions Foregrounding,which amongstylisticiam summarizedand in toitsfunctioninadvertisementsin nowadays，is expoundedregard this of those paper．TheconceptforcgroundingoriginaUybelon擎topainting,meaning their the School againstbackgrounds．In outstandingparts 1930s,Praguelinguists itto the ofdeviationwhichisso appliedlinguisticstudies,emphasizingimportance thatdraws attention．LaterandShortfurther the spedal people’s on,Leech develop the as toincludebothdeviantfeaturesaswellthosewhicharcnot theory deviant,but nevertheless in and functional striking．Halliday,瓶authoritysyst锄ic linguistics, the cV吼fBrther．Heit鹤motivated the dcvdopstheory ree弘ds promineft∞fxom offunction．Itthat whmthedeviationfeaturesaswellasthosewhich angle impliesonly 虢not nevertheless inthecontextscould deviant,but striking,function