Unit 1 商务英语 王吉良.doc

Unit 1 BUSINESS BASICS Objectives： Learn how Business English defines concepts Learn to understand English concepts the English way BUSINESS BASICS What is “business” in general? running a company, operating a hotel or restaurant, investing on car industry, raising pigs for sale, tutoring kids for money, reading for pleasure, dating a boy or girl, planning a murder or rubbery, etc. (whatever you are busy with) farming, fishing, or mining; manufacturing, transporting, warehousing, marketing, financing, retailing, and whole selling; operating a bank or hotel; providing education or health-care services; supplying water, gas, and power; making a non-smoking or environment protection campaign, etc. What is “business” in Business English? The term business means different things to different people. In its broad sense, business is the social process that involves the assembly and use of productive resources (basic inputs) to create goods and services (basic outputs) capable of satisfying societys needs and wants. It is an organized approach to providing customers with the goods and services they want. The word business also refers to an organization that provides these goods and services. Businesses provide just about anything consumers want or need, including basic necessities such as food and housing, luxuries such as jewelry and digital televisions, and even personal services such as caring for children and finding companionship.22222 manufacturers; food, water, and power suppliers; financial institutions; restaurants, hotels, schools, hospitals, convenience stores; government agencies; non-government organizations; and advocacy groups, etc. businesses / enterprises / companies / firms / corporations Most businesses seek to make a profits----that is, they are profit-oriented and aim to achieve revenues that exceed the costs of operating the business. Prominent examples of profit-oriented businesses include Phillips, General Motors Corporation, and Royal Dutch/Shell