decision theory, behavioral decision theory, information.docVIP

SEMINAR IN BEHAVIORAL RESEARCH MKTG 972 SPRING 2008 Time: TTh 3:30 – 4:45 Room: CBA 337 Procedures: All class members are responsible for the required readings for each period’s class, and each of you is expected to participate in the discussion each class period. Further, you are to have one written question (which is to be turned into me at least two hours before each class period) which has been provoked as you read the articles for the class and which is intended to stimulate discussion during class. It should not be answerable with a simple yes or no. Further, “good” questions will integrate at least two of the readings for that class period. You are encouraged to place the questions in the context of your expected dissertation research. The grade will be determined by (1) a midterm (which will have ambiguous, comp-like questions), (2) a take-home final (which may entail the critical evaluation of a manuscript, including suggestions as to how to improve the paper for re-submission), and (3) a term paper applying some of the material covered in this seminar to a topic of interest to you (this should include a review of the problem, a literature review, hypotheses, proposed methodology, and proposed analyses—and somewhere there should be strong justification for the proposed study). Use the Journal of Consumer Research style sheet as a guide for the proper format. The paper is due April 25. The term paper should not be unrelated to your likely dissertation topic, meaning that it should overlap with the content of a second-year paper. Incorporate course material directly with your topic, hopefully looking beyond your current effort to your dissertation. The paper should have an introduction presenting the problem under study, a literature review, research questions and/or hypotheses, a projected methodology, a results section that has everything but the numbers, and a conclusion that stresses the contribution (hopefully) of the work. In other words, this