Lesson 27.ppt

Lesson 27 Yawns:A generation of the young, rich and frugal What is Yawns? Acronyms ? words formed from initial letters but pronounced as a normal word. Examples: NATO→ the North Atlantic Treaty Organization radar → radio detecting and ranging AIDS →acquired immune deficiency syndrome BASIC→ beginner’s all-purpose symbolic instruction code CORE→ Congress of Racial Equality Pre-reading Questions 1. What are the main characteristics of Yawns? 2. What is their dream? 3. What social-economic background has given rise to the consumer trends of Yawns? 4. How do you understand post-moterialism? 5. What does freecycling mean? Whats the most important reason for freecycling? 6. What do you think of the Yawns life style? Detailed Study of the Text Paragraph 1-3 hybrid car: car driven by a fuel of mixed origin 混合动力汽车.现在一般指的是油电混合汽车。 below your means tread on Discussion What are the features of the post-80s and post-90s in China? * ?formed with the initial letter of the first word plus the whole of the second Examples: N-bomb → nuclear bomb G-man →Government man V-Day→ Victory Day Yawns→ Young and Wealthy but Normal — a new breed of Gen Xers and Ys √ Generation X, commonly abbreviated to Gen X, is the generation born after the Western post–World War II baby boom ended.While there is no universally agreed upon time frame, the term generally includes people born from the early 1960s through the early 1980s, usually no later than 1981 or 1982. 13th generation: → define the birth years as 1961 to 1981. 1970, the approximate mid-point of the 13th Generation, had the lowest birth rate of this period. → it is considered a Reactive or Nomad generation, composed of those who were children during a spiritual awakening. →Older generations—whose members tend to be pragmatic and perceptive, savvy but amoral, more focused on money than on art—generally have negative perceptions of Reactive generations. The use of 13 is also intended to associate this perception with the negat