TheNewMcCannMedia要点分析.pptVIP

McCann-Erickson Guangming The NEW McCann Media What’s New ? What’s New ? Our Media Management Team in China Our Media Team in Shanghai Our Clients in China Media Services: China Rank Est. 1999 Client Spend by Media Power In The MarketplaceAmong International Agencies Leadership, Initiative, Creativity Leadership, Initiative, Creativity Relevant Experience Our media expertise in Tier 1-3 markets is extensive due to the nature of our client base and the experience of our people in developing communications plans. The key problem is that industry media measurement has not kept up Research tool