北京广告-千里马上市宣传计划要点分析.pptVIP

山豆根人 目 录 中国轿车的烽火元年 消费者研究 产品分析与竞争策略 广告策略 创意表现 公关计划 媒介计划 计划背景 Proposal Background 东风悦达起亚计划在目标地区上市“千里马”轿车,需策划并启动与市场策略相配合的公关广告宣传活动. Dongfeng Yueda Kia is intending to launch C Car in the defined target cities in China market and seeking proposals of communication campaigns on planning and execution. 车型战略：拥有豪华内饰的舒适、稳健正统私用轿车，以耐久性及高品质打入市场 Product strategy: Luxurious inner decoration, comfortable and stable formal sedans for private consumption. Key product messages are durability and high quality. 此次计划仅针对千里马1.6升车型产品,定位在新车型如GM,FIAT派力奥，Volkswagen Polo. This plan has been based on the