80、90后必学5个社交媒体技能.docVIP

5 social media skills millennials lack 80、90后必学的5个社交媒体技能 Theyre the generation brought up on Facebook. Some have never known a world without the Internet. The innermost details of their lives have been exhaustively Instagrammed, and they get their news from Twitter, not TV. 他们是在Facebook上长大的一代，有些人离开网络甚至根本就不了解这个世界，他们把自己的生活巨细无遗地发布在Instagram上，而且他们了解新闻也不是通过电视，而是通过Twitter。 But when it comes to using social media at work, millennials -- the generation whose birth years can range anywhere from 1980 and 2000 -- can be surprisingly, even dangerously, unprepared. Because somebody grows up being a social media native, it doesnt make them an expert in using social media at work, says William Ward, professor of social media at Syracuse Universitys S.I. New House School of Public Communications. Thats like saying, I grew up with a fax machine, so that makes me an expert in business. 但是在如何使用社交网络来工作这个问题上，千禧一代（也就是80后和90后们）的无知程度却到了惊人、甚至是危险的地步。美国雪域大学S.I.钮豪斯公共传播学院（Syracuse Universitys S.I. Newhouse School of Public Communications）教授威廉?沃德说：“一个人生于社交媒体年代，并不意味着他就是运用社交媒体工作的专家。这就好比说，我从小玩传真机，但它并不会让我成为一个商业专家。” According to Ward, who has 13,500 Twitter followers and teaches a series of popular undergraduate and graduate courses on social media at the university, millennials are lacking in a number of critical areas. While theyre very good at connecting with people they already know, they often fail to understand the professional opportunities and pitfalls posed by networks like Twitter (TWTR), Facebook (FB), LinkedIn (LNKD), and Instagram. 沃德在雪域大学主讲一系列受到学生普遍欢迎的本科和研究生课程，他在Twitter上有13500名粉丝。他认为，千禧一代缺乏不少重要领域上的知识。虽然他们擅于在社交网络上联络自己已经认识的人，但是他们往往很难识别出Twitter、Facebook、商务社交网站LinkedIn和图片分享网站Instagram等社交网站上的职业机会和陷阱。 Combined with some of the other predispositions of Generation Me -- idealism, entitlement, a need for instant gratification, and recognition -- this can be a recipe for trouble. Companies hire millennials because they think theyre good at social media. Then their bosses discover they dont have t