酒店《剪报》培训活动纲要.docVIP

A HOTEL XXX大酒店 TRAINING ACTIVITY OUTLINE 培训活动纲要 Task 任务：Press Clipping 剪报 Code 序号： OH-SM-MC-D401 Objectives目的：At the end of this session, each trainee will be able to fully understand 在此培训结束后，每一个学员都要能明白实施剪报的程序。 Standard标准： See Attached 参见附件 Resources培训器材：Whiteboard and Mark Pen. 白板和马克笔。 Method 培训方式 Training Steps 培训步骤 Time 时间 Lecture 讲座式 Group Discussion 小组讨论 Group Discussion 小组讨论 Explain why clipping is important? 解释剪报的重要性。 Our department deals with media and we have to know what the media is reporting so that we can build a close tie with them. 我们部门是与媒体打交道的部门，我们必须得明白媒体报道的内容才可以与他们建立密切的联系。 Clipping is one effective way to equip us with relevant information about media 剪报能有效地使我们获取与媒体相关的消息。 The clipped information is official statement from the government and creditable industry organizations. It is a major source of information for the hotel and the Sales Marketing department. The clipping information, if used properly, may become business leads and materialize business. 剪报的内容是从政府和可信的信息来源获得的正式的报道，可以为市场销售部和饭店使用。如果使用得当，剪报可以成为带来生意的线索并最终转变成生意。 It is also an important way for us to know what our competition is doing 这也是我们了解竞争对手在动态的重要方式。 How can we obtain this information? 我们如何获得这些消息？ Give hint and explain after trainee answers: 在学员回答时给予提示： Paid local newspaper - to focus on local market and development 付款订购的本地刊物 - 主要是关注 本地区市场及发展 Free subscription - to know about the regional and national updates 免费订阅刊物 - 了解国内和亚太区最 新消息。 Website - to keep informed of latest information 互联网站 - 了解最新动态 Foreign language publications in Business Center 商务中心的外语刊物 What needs to be clipped? 需要剪辑的内容有哪些？ Advertisement and press releases of St. Regis, Starwood, and A hotel. 瑞吉、喜达屋和XXX大酒店的广告和新闻发布。 Advertisement and Press releases on competition 竞争对手的广告和新闻发布 News on local activities in which the hotel may be able to participate 本地活动的新闻。这些活动饭店可能能够参加。 News on the statistics issued by the government 关于政府发布的统计数据的报道 News