战略管理2003年秋要点.ppt

4. 人力资源 Human Resources (1) 持续规划 Succession planning (2) 招聘与选择 Recruitment and selection (3) 训练与开发Training and development (4) 绩效评估Performance appraisal (5) 补偿Compensation 5. 公共事务 Public Affairs Concepts: community affairs, community relations, external affairs, external communications, public relations. Functions: ethics, social responsibility, crisis management. (1) 伦理 Ethics: perceptual difference, competitive pressure and psychological disorders. (2) 社会责任 Social responsibility: financial contribution; (3) 危机管理 Crisis Management 6. 财务Finance/Accounting (1) 现金 Management of Cash (2) 库存 Manag