企业网络营销战略分析的内容 毕业论文.doc

毕业设计（论文） 题目 企业网络营销战略分析的内容 院系名称 班 级 学生姓名 学 号 指导老师 答辩老师 时 间 二〇一二年四月 摘 要 以Internet为核心的现代网络技术和通信技术已经得到了飞速的发展和广泛应用，世界经济向全球化和信息化发展成为新世纪鲜明的特征和趋势。今天，我们已经走入了以因特网(Internet)为基础的网络经济时代, 在网络技术逐步完善和成熟的今天，网络营销在全球范围内受到广大企业和商家的青睐。网络营销是人类经济、科技、文化发展的必然产物，它不受时间和空间限制，提高了工作效率，降低了成本，扩大了市场，在很大程度上改变了传统营销形态和业态。我国网络营销发展速度很快，但同时也出现了一些影响其发展的问题。目前中国网络营销的现状，深入分析我国网络营销的不足之处，并依据一定的理论，提出解决的对策，使我国的网络营销得到更好的完善和发展。Internet as the core of modern network technology and communication technology has been rapid development and wide application, and the world economy to the globalization and information technology development to become the distinctive characteristics and trends of the new century. Today, we are already into the Internet (Internet)-based network economy era, gradually perfect and mature network technology, network marketing, favored by the majority of enterprises and businesses worldwide. Internet marketing is the inevitable product of the human economic, technological, and cultural development, it is not time and space constraints, improve work efficiency, reduce costs and expand the market, greatly changed the traditional marketing forms and formats. The fast development of Chinas Internet marketing, but also there have been some impact on their development problems. In this paper, the status of network marketing, in-depth analysis of network marketing inadequacies, and according to a certain theory, put forward the countermeasures, so that our network marketing improvement and development of better. Keywords : E-commerce Network marketing Analysis Marketing model 目 录 中文摘要…………………………………………………..2 英文摘要…………………………………………………..3 网络营销的概述和发展历程……………………………………………….5 1.1网络营销的概述和优势……………………………………………………5 1.2网络营销的发展历程………………………………………………………5 2.网络营销的特点和优越性…………………………………………………..6 2.1网络营销面对的是一个虚拟的全球性市场………………………………6 2.2网络营销操