营销英语技术报告.ppt

Marketing English 张强 R-STP-MM-I-C The Marketing Process Contents Chapter 1 Social and Cultural Environment Chapter 2 Marketing Planning Chapter 3 Marketing Research Chapter 4 Distribution Chapter 5 Price Chapter 6 Promotion(1)：Advertising Chapter 7 Promotion(2)：Personal Selling Chapter 8 Promotion(3)：Fair Promotion Chapter 9 Promotion(4)：Public Relations Chapter 10 Promotion(5)：Festive Promotion Chapter 11 Promotion(6)：Promotion of Service Industry Chapter 12 After-sales Service Objectives be able to identify and explain the important concepts in marketing be able to apply these concepts in case situations develop the ability to analyze[?n?laiz] marketing problems be equipped with sufficient knowledge of marketing to enhance the capacity to evaluate the role of marketing in your future career[k?ri?] Be able to communicate clearly both in oral and written form Enjoy the happiness of learning Marketing English Chapter 1 Social and Cultural Environment Important Phrases Important Phrases Important Phrases Important Phrases Important Phrases Important Phrases Words Study Words Study Words Study Words Study Words Study Words Study Words Study Words Study Words Study Words Study Words Study Words Study Chapter 2 Marketing Planning Important Phrases Important Phrases Important Phrases Important Phrases Important Phrases Important Phrases Important Phrases Important Phrases Important Phrases Words Study Words Study Words Study Words Study Words Study Words Study Words Study Words Study Words Study Chapter 3 Marketing Researching Important Phrases Important Phrases Important Phrases Words Study Words Study Chapter 4 Distribution Important Phrases Important Phrases Important Phrases Important Phrases Words Study Words Study Words Study Chapter 5 Price Important Phrases Important Phrases Important Phrases Important Phrases Important Phrases Important