供应链战略及供应链的构建材料.ppt

成本-反应能力盈利水平边界曲线 成本 反应能力 高 低 高 低 3、获取战略匹配 不确定性-反应能力曲线 潜在需求不确定性越高，供应链的反应能力应该越强 供应链的反应能力 供应链的盈利水平 反应能力变动范围 确定的需求 不确定的需求 潜在需求不确定性变动范围 战略匹配带 UNIQUE ZARA 确保供应链的出色运营，与目标顾客的需求协调一致 三、其他影响供应链战略匹配的因素 1、产品种类和顾客群数 2、产品生命周期 3、竞争性的变化 1、多种产品和顾客群 单独建立每种产品和每个顾客群的供应链？ 将公司的供应链建成适合所有产品和顾客群的供应链？ 2、产品生命周期 企业要维持战略匹配，就必须在产品进入不同生命阶段时，调整其供应链。 制药公司案例 进入阶段： 需求非常不确定 时间要求高 供给水平要求高 成本不是主要考虑 潜在需求不确定性高 后续阶段： 需求确定 竞争加大 价格成为考虑的因素 潜在需求不确定性较低 3、竞争性随着时间变动 由于竞争格局发生变化，公司不得不调整其竞争战略 由于竞争战略发生变化，公司又必须改变其供应链战略，以维持战略匹配 * The Big Five model of personality offers a comprehensive framework for identifying personality dimensions. The dimension of extroversion captures one’s comfort level with relationships. Extroverts tend to maintain a large number of relationships. Introverts tend to be reserved and have fewer relationships. The dimension of agreeableness refers to a person’s propensity to defer to others. People high in this dimension value harmony more than having their own way. People low in this dimension focus on their own needs more than on the needs of others. The dimension of conscientiousness refers to the number of goals on which a person focuses. Those high in this dimension pursue fewer goals and tend to be responsible, persistent, and achievement-oriented. Those low in this dimension tend to be more easily distracted, less focused, and more hedonistic. Emotional-stability refers a person’s ability to withstand stress. People high on this dimension tend to be calm, enthusiastic, and secure. Those low in this dimension tend to be anxious, nervous, and insecure. Openness to experience refers to one’s range of interests. Those high in this dimension are fascinated by imaginative, creative, and intellectual. Those low in this dimension tend to be more conventional and prefer the familiar. * The matrix structure assigns functional specialists to interdisciplinary teams that are supervised by project leaders. This structure combines product departmentalization and functional departmentalizatio