aqp_2013-08-01_终端陈列.docVIP

更多资料请访问精品资料网() 更多企业学院：/Shop/ 《中小企业管理全能版》 183套讲座+89700份资料 /Shop/40.shtml 《总经理、高层管理》 49套讲座+16388份资料 /Shop/38.shtml 《中层管理学院》 46套讲座+6020份资料? /Shop/39.shtml 《国学智慧、易经》 46套讲座 /Shop/41.shtml 《人力资源学院》 56套讲座+27123份资料 /Shop/44.shtml 《各阶段员工培训学院》 77套讲座+ 324份资料 /Shop/49.shtml 《员工管理企业学院》 67套讲座+ 8720份资料 /Shop/42.shtml 《工厂生产管理学院》 52套讲座+ 13920份资料 /Shop/43.shtml 《财务管理学院》 53套讲座+ 17945份资料? /Shop/45.shtml 《销售经理学院》 56套讲座+ 14350份资料 /Shop/46.shtml 《销售人员培训学院》 72套讲座+ 4879份资料 /Shop/47.shtml 终端陈列研究 目录 摘要 随着市场竞争的日趋激烈，终端逐渐成为企业竞争的焦点，终端致胜被视为营销成败的关键。因此，终端陈列被越来越多的企业所重视并运用。终端陈列是指利用各种堆箱、海报、条幅、店招等物料，配合特定的产品在终端造势，以吸引消费者注意、唤醒其潜在需求、刺激其产生购买的行为。优秀的终端陈列会让消费者感觉整个过程中一切的行为都是自然产生，并且对产品的品牌产生好感，进而进行重复购买等，这也正是企业进行终端陈列的期望目标。 整篇论文从四个章节进行终端陈列的研究。第一章终端陈列理论概述，主要介绍终端的业务内容和作用；终端陈列的条件、工具、原则、注意事项等。第二、三章为终端陈列的问题及对策分析，主要对现阶段终端陈列中存在的商品陈列、陈列观念等问题进行分析阐述，并提出相关的解决策略。第四章进行思考，认为终端陈列应与其他营销手段协同发展，相互促进。 关键字：终端 终端陈列 问题及对策 思考 Abstract As the market becomes more competitive, Terminals become the focus of enterprise competition gradually, and winning the Terminal is considered key to marketing success. Therefore, the terminal display is more and more attented and used by enterprises. Terminal display is the behavior that attracts consumer attention, arouses their potential demand and stimulates their purchase behavior by various bulk boxes, poster, banner, signboard, and other materials, and some specific product in the end. Excellent terminal display will make consumers feel that the whole process and all the behavior occur naturally, and produce goodwill and repeat purchases and so on, these are also the expectations of enterprise. The whole Papers of “the research on Terminal display”contains four sections. Chapter one is the theories of terminal display, mainly introduces the business content, functions; conditions, tools, principles, considerations, and so on. Chapter two and three contain the problem and countermeasure analysis of the terminal display, mainly on the problems of current terminal display