LessonMarketResearching市场调研剖析.pptVIP

Teaching objectives: 1. Learn terms related to market research 2. Design simple research questionnaire Part B 6 steps in Marketing Research Language Points 定性研究方法 Qualitative methods 直接 （directly） 定量模型 Quantitative Model For Analyzing For Forecasting 例：各美国服装品牌知晓度对照图 例：A0与C0评判对照图（低价） 例：A1与C1评判对照图（高价） 例：A1与A0评判对照图（高价） 例：C1与C0评判对照图（高价） Planning primary data collectionSampling plans First , who is to be surveyed (What sampling unit?) Second, how many people should be surveyed (What sample size?) Third, how should the people in the sample be chosen (What sampling procedure?) Planning prim