国际市场营销微观环境(中英文).pptVIP

6.publics Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.  Financial publics which affect the company’s ability to obtain funds. Media publics which carry news, features and editorial opinion for or against the company. Government publics Citizen-action publics: interest groups Local publics General publics (perceived image) Internal publics: the company’s employees and managers publics Thank you for your attention ! 市场营销的微观环境 企业 竞争者 供 应 商 营 销 中 介 顾 客 微观环境 图 市场营销的微观环境结构 1.company