ZJ并购中企业文化融合研究.pdfVIP

文化融合立体推进的实施对策。这一文化融合模式对企业成功并购具有显著的现 实指导意义。 关键词；企业并购；企业文化；文化融合 Ⅱ 万方数据 STUDY 0N ENTERPRISE CULTURE INTEGRATION OF ZJ ABSTRACT In recent years，enterprises in order to achieve monopoly status or in order to obtain a more advanced technology,more broad market,enterprise MA activities emerge in all endless stream．ARer the reform and opening up today,China enterprise development to the present the gradual rise ofmerger and reorganization． But in general the MA activities。people tend to attach importance tO the tangible assets and intangible assets of the enterprise merger and acquisition，but ignore the integration of the corporate culture，which influence enterprise restructuring smoothly to a great extent，that Can not be the final part of the MA activities into the work,or even botll．If the enterprise culture is the c．ore competitiveness of modem enterprises，enterprise culture integration in MA is a key to the SUCCESS of MA．It should be said that the enterprise merger and acquisition is a very complex process，effective enterprise culture fusion can not guarantee that the enterprise merger and acquisition SUCCESS；but ineffective corporate culture integration is bound to lead to the failure of MA．Therefore，in the strategic MA in modem enterprises．we must attach great importance tO cultural integration inMA． From the existing on the merger and acquisition of cultural fusion research results，most scholars have focused on the merger and acquisition of the enterprise culture fusion related study on the critical SUCCESS factors of pattem and culture fusion， and to the merger and acquisition of the enterprise culture fusion case study is relatively less．In this paper,city gas company limited to zheneng Jiande Gas Co (below two Ma company referred to as zJ)study in—depth ease in the fusion Of culture，the angle of the key influence factors ofthe enterprise culture fusion based on Ⅲ 万方数据 the analysis of difference between mc zJ of ttIe enterprise culture，and select the appropriate cu